When it comes to small business digital marketing, Display Ads can be a great way to reach New Customers AND to Generate Leads. But if you want your ad to be successful, you need to make sure that it is high converting. Here are five tips for creating a digital display ad that will help you achieve your marketing goals.
First, you need to make sure that your ad is relevant to your target audience. Your ad should be about something that they are interested in and that will appeal to their needs. If you're not sure what your target audience is interested in, try doing some research or talking to people already coming in directly to find out.
Second, you need to make sure that your ad is visually appealing. Your ad should stand out from the rest of the ads on the page and be eye-catching. Use bright colors and images that will grab attention, like the one we inserted on this post.
Third, you need to make sure that your ad copy is well-written and persuasive. Your ad copy should convince people to click on your ad and visit your website or landing page. Use a strong call to action and benefit-driven language.
Fourth, you need to make sure that your ad is placed in a good location. Your ad should be placed where people will see it and where it will get the most exposure. That may cost you a little more, but your results will pay off. Try testing different locations to see what works best for your business.
Finally, you need to make sure that you are tracking your ad's performance. You should track how many people see your ad, how many people click on it, and how many of those people convert into customers or leads. This will help you optimize your ad campaign over time and ensure that you are getting the most bang for your marketing buck.
By following these tips, you can create a high converting digital display ad for your small business. With a little effort, you can see great results from your next ad campaign. So what are you waiting for? Get started today!
Do you have any other tips for creating high-converting digital display ads? Share them with us in the comments below! And if you need help crafting the perfect ad campaign for your business, contact us today. Ask us about how we get 10X results over our competition!