Businesses must be able to reach out to their customer base to generate a thriving business. Some entrepreneurs and business owners feel compelled to stuff their websites with as much info as possible from the very start. While information is good, too much at once initially is a bit overwhelming. Overwhelm can paralyze a customer, and they end up not taking any action at all. According to Alvin Toffler in his book in the 1970's it is called "Overchoice" and too much stuff can leave you with nothing.
Websites are best used as a funnel to guide customers through the sales process from A to Z.
A blog can be another helpful sales tool funnel to engage your customer base in your brand. A well-crafted blog can help conversion rates increase. Like this you are reading, is on our Blog.
A blog is a clever way to add more information to your site without clogging up the front end of the sales funnel. Using a blog like an extra "info pool" makes additional information more digestible for customers and for search engines is like piles of gold. This gives your customer base choice and attracts people who genuinely are seeking more info.
A good story attracts people. A blog can help facilitate storytelling. An appealing narrative can be used as a vehicle to compel customers to click on a link or subscribe to become a member or a paying customer of yours, whatever you call them. With some creativity and imagination, exploring or browsing through your website can become an engaging, unique experience.
Blogging can be a very powerful marketing tool. With the magic of storytelling, a blog allows you to create a more interactive and engaging website experience for your customer base. For some inspiration here are some examples of blog ideas:
- Interactive guide to buying your products and/or services
- Customer experience stories
- Behind the scenes exclusives
- The best product features
- Highlights of your services
- The colorful, historic tale of how the business was born
- Disclose issues and also provide updates on past issues to be transparent
- Use keywords that will help with your natural SEO.
Learn more about how sales funnels, blogs, and more can help enhance your marketing strategy. Schedule a FREE Consultation today. We love to share our marketing knowledge and expertise. It is 100% FREE until 01/01/2023!