If you're running Adwords campaigns, then you know that getting the most out of your budget is essential to success. One great way to do this is by using retargeting campaigns. Retargeting allows you to target ads at people who have already visited your website or advertising landing pages, which means that you can reach more high-value visitors and generate better ROI from your advertising spend. In this blog post, we will discuss how retargeting works and how you can set up a campaign for your business!
What is retargeting?
Retargeting is a form of online advertising that allows you to target ads at people who have already visited a website where you have placed a “pixel”. A pixel is just a piece of code that tracks visitors. When someone visits your website, they are added to a list of potential customers whom you can then target with ads. The great thing about retargeting is that it allows you to show relevant ads to people who are already interested in what you have to offer.
How does retargeting work?
When someone visits your website, a pixel is placed on their computer, it is really just a specific type of "cookie" that allows all websites to read it, instead of just the website you landed on. This cookie allows you to track where they go online and what they do. When the person visits another website that is part of the retargeting network, your ad will be served to them. The person will then see your ad as they browse the web and this will remind them to come back to your website and make a purchase, or whatever you want them to do!
How do I set up a retargeting campaign?
There are a few different ways to set up a retargeting campaign. You can use Google AdWords, Facebook Ads, or a number of other platforms. Each platform has its own process for setting up campaigns, so you'll need to follow their instructions. Generally speaking, you'll need to create an account with the platform, create ads, and then add the code to your website. Once you've done this, your retargeting campaign will be up and running!
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