From your business's beginning, you're cultivating a reputation to uphold. Your social media posts, website content, interactions with clients, and services provided to customers all contribute to that reputation, and the more you build upon it, the more likely it'll stick in the minds of everyone who knows about you. All of that combines into the term reputation marketing.
So, What is Reputation Marketing?
You may have heard of branding or brand marketing: developing your brand identity in personal interactions and digital presence.
Reputation Marketing takes branding a step further. Rather than focusing on the overarching themes that your company wants to portray, you'll concentrate on building a REAL Five-Star Reputation and THEN Market that Reputation for Better Conversions and increase your customer base!? Marketing Your Reviews in a smart way will help you get MORE PEOPLE to choose YOU, Over Your Competition!
You can figure out a business's reputation from online reviews, complaints, critiques, and comments that customers will post. AS WELL AS, how a business responds to all their reviews, in particular to their good reviews, because most businesses ignore good their reviews and only respond to the negative reviews. Review sites and social media are some of the most powerful tools you can use in reputation marketing.
Why Care about My Online Reputation?
Really? You have to ask that? Well, if you don't know, your Online Reputation is YOUR Reputation! Your Reputation is your name. It tells people with one look, how good of a company YOU have.
Reviews are PUBLIC Referrals, either for good or bad.
For Example: a bad review is like someone YELLING FROM A ROOFTOP: DON'T GO THERE!!! and a Good review is like someone telling everyone in your location/area that you are a great company! You should not only care about your Reputation, your should devote 1/3 of your advertising budget to making sure you protect it and build it! Seriously. No one should care more about your reputation, then you!
So Why Use Reputation Marketing?
Your business's reputation is already out there. Customers, satisfied and disgruntled alike, well mostly the disgruntled, are already posting their thoughts on their experiences with your company. If you devote time to handling these interactions, you'll merely be taking a stream of content already available and directing it to help your business prosper.
Many people don't do all of their research on a company based solely on what the company says about themselves. Instead, they'll look for customer experiences to determine whether the business lives up to what it claims. If you put effort into those experiences, they'll be much more fruitful than your advertisements alone.
How do I Use Reputation Marketing?
The exact process of cultivating your reputation and using it in marketing will differ, but there are some constants that will help any business:
- Collect feedback. Don't just search for mentions of your company online. Create a way for your customers to review your product or service without reservation!
- Monitor everything. You can allow your reviews everywhere to sit unattended and unanswered, or you can consistently check for critiques and problems and personally respond. The latter will win you more sales than the former.
- Build it actively. Don't just rely on others to create a five-star reputation. Highlight your most positive reviews, post video testimonials, and display them on your website proudly. Most people get this totally wrong! Get a Free Consultation from us and we can prove that to you.
- Connect it all. Keep your other marketing channels open and active, but continue to directly correspond to the requests / feedback you receive from customers. Doing so will show your customers that you care, value and are paying attention to their feedback.
If you’re ready to tap into the power of reputation marketing for your business, be sure to contact us today!
You can book a FREE 30 Minute Reputation Strategy Consultation here. After the consultation get a FREE Trial to our Website Review Streaming Widget!