One of the first and most difficult lessons new businesses learn is that, despite your best efforts, you can't please everyone.
This was never as apparent as it is in these days.
Eventually, an unfavorable review or comment will surface. And when this happens, a realization sets in. What people are saying about your business directly correlates to the bottom line. Sales can decrease, and even huge momentum can be lost. The one thing that is more frustrating is when you were not responsible, nor was anyone in your staff. Sometimes customers just wake up on the wrong side of the bed and there is little you can do about it. Nothing you did made them upset, they just cannot be helped, because of how bad they are being.
Those are going to happen, through NO fault of your own. If it has not yet, wow, you should be so happy. So what else is a bad thing? When the reputational damage is self-inflicted through fumbled rollouts, poorly constructed designs, mismanaged campaigns, or missed branding opportunities.
Yet, many businesses don't have a coherent marketing strategy for managing their ONLINE Reputation. Some businesses don't think their reviews make up their reputation. They are so wrong. Search Engine Journal did a survey and found that 85% of people believe that Reviews online that are 3 months+ are NOT Relevant! 85%.
How old is your most RECENT Review?
Marketing Solutions for Managing Business Reputations
Managing what people see when they research your business is what reputation marketing is all about. Sometimes this comes in the form of highly ranked reviews or articles. Other times it is down to the way a business presents itself - or even fails to present itself at all. A clear, well-designed reputation marketing strategy carefully mitigates the challenge of considering everything that makes up a business's all-important reputation. Your Reputation is your NAME. What people think of when they see your company. Is it Good? is it Bad?
How important is it? Imagine Farmer Joe. Imagine he started getting a bad toothache and asked his neighbor for a referral. The neighbor said So and So over in such a place. Farmer Joe says, Great, what is his phone number? The Neighbor says, Just Google It. So Farmer Joe does so, and see this: (Real, sample, but obviously not from the made-up Farmer Joe):
Not to pick on That Business in the image. But that is REAL. Do you think the REFERRED Farmer Joe is going to go with the one his neighbor recommended when the one right below him has an extremely good reputation? I tell you what, if the second one was twice as far away, I think anyone would go further, for someone with that strong reputation, rather than the one searched for!
This happens EVERYDAY. Does it happen to you? Of course it does! No one is immune!!
Work on your Reputation. It is very important.
When someone puts in your name to find your phone number they see something like this: Google Search:
tesla Washington DC reviews
See the videos ranked #1? Those are our Review Videos where we introduce your company with a spokesmodel, plus the business has nearly a 5-star reputation online! Because they focus on their reputation.
If you want to get ALL the business people refer to you, and you want to get even more business than that, then you need to focus a big portion of your marketing on Reputation Marketing. It is CRITICAL. As critical as Insurance is.
Don't wait until you have a bad reputation! Be Proactive.
On-Page Reputation Marketing
One of the most proactive things a business can do is build its reputation by design. The art and science of website design is the most fundamental first step in business… reputation marketing. A carefully designed website that accounts for UX, content, video, funnels, flow, and more will build trust, increase sales and contribute to a business's reputation. It is one of the most crucial steps you can take to guard your business's reputation and ensure its bottom line is not only protected but thriving.
No Website should be complete without making sure your best reviews can be seen by every visitor.
Off-Page Reputation Marketing
Managing the reputation of a business beyond the face presented to the world through its website is more complex but achievable with a consistent strategy. Social media management, video creation, and strategic content placement are a few of the ways a business's off-page reputation can build over time. What comes up first when someone is searching for your business? Which example from above is your company most resembling? Where do you show up when they search for your products or services? Do campaigns, posts, and videos feel professional or amateurish? These all contribute to your business reputation and ultimately to sales.
If you want to learn more about how to manage your business's reputation or find out how your business could benefit from our reputation marketing services, feel free to schedule a free consultation to find out the secrets to BOOST your Online Reputation!